Women At Work | Ad Hoc Sleepwear

Do you ever have trouble getting to sleep? Toss and turn in the middle of the night? Wake up as soon as the first light hits the morning sky? You aren’t alone.

A new report released by Deloitte Access Economics, commissioned by the Sleep Health Foundation, reveals that sleep deprivation is costing the country $26.2 billion in financial costs and $40.1 billion in the loss of well being.

The report found that inadequate sleep is highly prevalent in Australia with an estimated 39.8% of Australian adults experiencing some form of inadequate sleep, equivalent to four in 10 Australian adults, or 7.4 million people.

Those are staggering figures! With so many Australian adults sleep deprived it’s clear that we need to take our beauty rest more seriously.

So what are the leading causes for losing sleep? To name a few:

  • exposure to blue light from your phone or playing games/social media (no surprises here!)
  • anxiety/stress/worry
  • caffeine/food
  • room temperature
  • some medications
  • depression
  • chronic pain
  • exposure to light or noise

I know from personal experience how exhausting insomnia can be. I often wake up in the early hours of the morning which leaves me tired in the afternoon. As much as I try to block light coming into the bedroom, the minute those first rays creep in it’s all over.

Enter Ad Hoc Sleepwear. Elizabeth Coleman is a one-woman business owner from Mackay in Queensland who is determined to help Aussies sleep better – in your bedroom, or on planes and trains (not automobiles – unless you’re the passenger!)

Elizabeth crafts exceptional handmade eye masks for sleep and travel. Made using high quality materials that are beautiful and comfortable, these masks make the perfect gift, especially for yourself!

While all her designs are unique and delightful, BoxBetty especially loves her Australian-themed masks featuring good old nostalgic Aussie classics like Vegemite toast and bubble-o-bill.

We decided to ask Elizabeth why she decided to focus on sleepwear and the importance of a good nights’ sleep.

Ad Hoc Sleepwear

(Pictures: Courtesy of Ad Hoc Sleepwear)

Why did you get into the sleepwear business?

I love sleeping! I love being in bed, wearing comfy clothes, the routine of going to bed and the refreshed feeling in the morning. I’m an absolute sucker for anything that helps you relax, except herbal tea (strictly black tea here!). I had tried sleep masks from all the big hitters and hated them – so I created my own and it’s been bliss ever since.

What do like doing most in the business and why?

Working with other creative people is by far the best part. My long-term goal is to work exclusively with Australian designers. I am so appreciative of the designers whose work I currently use. Bubble O’Bill and Vegemite sandwiches are by both the gorgeous Ellie Whittaker. Ellen McKenna is the creator of some of my geometric designs and Lauren Kelly of Thistle & Fox makes my confetti prints.

And being my own boss rocks!

What is the function of a sleep mask and how do they help you sleep better?

Basically, sleep is all about rhythms and hormones. Melatonin is the natural sleep hormone and is important in helping us feel relaxed and inducing the feeling of sleepiness. Melatonin is released in response to darkness, so if you’re wearing a sleep mask you’re blocking out the light, and you’re promoting the production of your sleep hormone. Obviously this isn’t the perfect answer for everyone, but for me personally, when my anxiety is giving me a run and I’m not sleeping well, my sleep mask is taking care of the ‘light’ side of things and I can focus on the rest.

What should someone consider when they are looking for a sleep mask?

Comfort – 100%. Every one is different, so this will mean different things to each individual. For me though, I want it to be oversized, soft, firm but not tight, and I want it to block light, but not be disorientating if I open my eyes while wearing it.

I also really wanted mine to be machine washable, so I spent a lot of time developing that feature in my sleep masks.

Where can we get our hands on one of your gorgeous sleep masks?

Online through my Etsy store and in person at the Brisbane Etsy Made Local markets in November (24th & 25th).

Or through the awesome Renee at BoxBetty!

Ad Hoc Sleepwear Bubble O Bill

(Picture: Courtesy of Ad Hoc Sleepwear)

Watch for Ad Hoc Sleepwear eye masks in store soon!

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